Management and Creativity : From Creative Industries to Creative Management download ebook

Management and Creativity : From Creative Industries to Creative Management download ebook

Management and Creativity : From Creative Industries to Creative Management.cChris Bilton

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Author: Chris Bilton
Page Count: 216 pages
Published Date: 18 Sep 2006
Publisher: John Wiley and Sons Ltd
Publication Country: Oxford, United Kingdom
Language: English
Format: eBook
ISBN: 9781405119962
File size: 16 Mb
File Name: Management.and.Creativity.From.Creative.Industries.to.Creative.Management.pdf
Download Link: Management and Creativity From Creative Industries to Creative Management
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This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

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